The family you didn’t ask for

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An important part of 2nd Cycle are the bike maintenance classes they hold on a regular basis, and their belief that people should take pride in what they own. To emphasize this unique quality, I built the brand in a vintage, 19th century style to call back to a time when people valued the things they owned and repaired whatever they could. The use of woodcut imagery and strong text blocks helped send a powerful message about recycling and the good that can come from maintaining and using a bike as a mode of transportation, while giving the brand a unique personality and class that one wouldn’t expect from a used bike shop.

2nd Cycle

Created by: Ashley Sudney

Related projects: Senior, GRDE 410, Stationery, Logo, Environment, Book, Identity