Flush your stress to the right

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Located in Western Michigan, the Fred Meijer White Pine Trail State Park is a ninety-two mile long trail with an equally long name. This identity aims to establish this relatively unknown, volunteer-run park as an official organization. The visuals and tagline, “Keep Going”, play off of the trail’s linear nature and encourages people to go as far as they can.

White Pine Trail 2.0

Created by: Scott Deca

Related projects: Junior, Logo