The Design Project Center is a not-for-profit design firm that provides smart solutions to the best causes through its enthusiastic and professional young designers. The rebrand’s main objective was to attract new clientele. An identity was created to embody the tech-savvy professionalism and growing network of people. The abstract identity represents a central client connection, intertwined with internal and external connections like alumni, professors, and core values. The website functions as a portfolio, showing the skills, abilities, and process of the Design Project Center.