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Objective // To create a new identity and package design to better represent Green Mountain's mission: 'providing a quality coffee experience because [they] follow the bean from tree to your cup at home, making sure it is socially responsible and has the richest aromas and flavor.' Solution // Capturing the essence of Green Mountain's identity and values, expressing it through their brand and packaging. The solution focuses on the importance of the craft and care taken, throughout the entire journey of their coffee from tree to cup.

Green Mountain

Created by: Casey Baldus

Related projects: Senior, GRDE412, Packaging, Identity