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This packaging system was created to reflect a new green line for Sylvania Lightbulbs. The packaging system features a brown paper package with green type and imagery showing its energy efficiency while the chalky appearance of the type gives a humanistic feel. The colored bands across the bottom of the packaging system indicate the wattage of the lightbulb so you always know what you are going to get. The packaging system was designed to reflect the shape of the lightbulb through a diecut on the front of the package while offering glimpses of the contents.

Sylvania Lightbulb Package

Created by: Shannon Reid

Related projects: Junior, Photo, Identity, Logo, Packaging