Sleep is for the dead

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The previous packaging utilized fluorescent orange and poor product imagery that did little to communicate “healthy” to a consumer. The shelf presence was poor due to it’s lack of information hierarchy, obnoxious color, and illegible text. The solution includes new packaging that rides the fine line between communicating fun for kids and nutrition for parents. In many cases, both audiences are a part of the buying decisions in the grocery aisles.

Jolly Time Healthy Pop Popcorn

Created by: Meredith Twiss

Related projects: Junior, GRDE310, GRDE328, Identity, Mobile, Packaging