The pen tool is mightier than the sword

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Earth-friendly products were always considered a niche market, but now are becoming increasingly popular. Procter & Gamble is extending their product line to include an earth-friendly alternative. The goal is to create an earth-friendly product brand that cleans effectively, is not harmful to people or the environment, is packaged in sustainable materials, and is a trusted element of the well-established P&G brand.

Essen

Created by: Ashley Fryling

Related projects: Junior, GRDE 320, Logo, Vector, Identity, Amenities, Packaging