The family you didn’t ask for

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Although research continues to prove new ways to be energy-efficient and eco-friendly, some consumers just want a basic necessity. In this case, shelf presence is a huge selling factor with such a simple product. This lightbulb packaging solution uses 20% less cardboard than current packaging design, while still retaining lightbulb packaging specifications, stability, functionality, and selling features.

Sylvania Lightbulb

Created by: Heather Wauldron

Related projects: Junior, GRDE 312, Packaging, Identity