Sleep is for the dead

See our work

MindShare is a fundraising event for the Student Advancement Foundation of Grand Rapids. After extensive user research, it was discovered that key factors in attendees participation included local pride, a desire a create connections, and the need to get involved in community efforts. The event theme "I'M IN" creates the connection between donors, the city, students, and the impact areas (math and sciences, literacy, arts, physical wellness, and environmental education) that SAF uses funds to provide opportunities to those students.