Problem: P&G has watched competitors such as clorox and newcomers such as method assert themselves in the growing “green” household cleaning products. P&G has realized a need for new, authentic line of environmentally friendly products that will satisfy the environmental critics. Solution: Developing a brand that is a family first cleaning solution that keeps your home fresh and environment healthy. The visual identity is organic and colorful to communicate a natural approach that attracts consumers. The packaging system was developed to be visually consistent across all product categories.
Created by: Jake Bradford