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PROBLEM A brand reflective of the value proposition of providing a truly handcrafted beer at a price easily affordable for hardworking, masculine individuals. My evaluation of the brand lead me to create a concept that communicated a combined vintage and contemporary style that appeals to both the younger Baby Boomers and young and adventurous, Michigan Millennials.

Cranker's Brewery

Created by: David Meldrum

Related projects: Senior, GRDE410, Packaging, Drawing, Logo, Photo, Website, Identity, Amenities