Problem: The Student Advancement Foundation of Grand Rapids holds an annual fundraising event known as MindShare. The focus of the event is on raising funds to assist Grand Rapids Public School students to purchase resources in various impact areas. The SAF needed help creating an exciting and emotionally driven theme that would create a steady anticipation for MindShare 2016. Solution:We developed theme that centered on the success of the recently implemented "Transformation Plan" by superintendent Teresa Weatherall and the way in which the plan affects the education and lives of the students and molds the community as a whole. Our graphical solution manifested itself in various touch points ranging from an physical invitation package to the digital realm which included 3 different "Save the date" email campaigns and a "MindShare" WordPress landing page.