The family you didn’t ask for

See our work

Although Goodwill shopping is becoming popular, there's still a stigma around it. People think it's gross. I wanted to show people it's cool. I revamped the Goodwill Fashionista brand, overhauling the blog, and extended it to a spiritbook, clothing tags and posters.

Diminishing the Secondhand Shopping Stigma

Created by: Gretchen Boley

Related projects: Senior, GRDE 410, Photo, Mobile, Identity, Advertisement, Editorial