The pen tool is mightier than the sword

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The NYC brand has a reputation among buyers for being cheap quality, and although it is a drugstore brand, NYC wants customers to know that it is not of poor quality. By updating the exterior design of the product package, NYC’s hip, fun, energetic vibe will help women feel empowered and confident and increase sales.

NYC Rebranding

Created by: Karoline Griffard

Related projects: Senior, GRDE410, Type, Website, Advertisement, Packaging