The pen tool is mightier than the sword

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A new product line called “nü” will be the clean and friendly face of Proctor & Gamble’s new environmentally-friendly persona. Creating a friendly and attractive brand that is forward-thinking and nature-nurtured to provide the safest and cleanest products possible.

nü cleaning products

Created by: Blake Royer

Related projects: Junior, GRDE 320, Packaging, Stationery, Logo, Website, Promotion, Identity