Design is one part creativity and two parts business. So to understand more about what it takes to thrive in the industry, we talked to our friend and Creative Director John O’Neill at Conduit Studio. He and his team are the masterminds behind some of the most amazing work, from the branding of Artprize to their work with Helen DeVos. To understand more about balancing expenses with profit, we talked specifically on budgeting, and remembering to save money for taxes. Kyle Rice — “I’ve met John several times before, and it amazes me every time the amount of knowledge he has to offer. Taxes as a freelance designer is something that can be very detrimental to your personal expenses, so it great to hear his advice based off of his personal experiences."