event info

West Michigan Graphic Design Archive Exhibit

Our Design Project Center has collaborated with the West Michigan Graphic Design Archives to produce this exhibit. Be inspired and delighted!

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Talking Business with our Friends at Conduit

Design is one part creativity and two parts business. So to understand more about what it takes to thrive in the industry, we talked to our friend and Creative Director John O’Neill at Conduit Studio. He and his team are the masterminds behind some of the most amazing work, from the branding of Artprize to their work with Helen DeVos. To understand more about balancing expenses with profit, we talked specifically on budgeting, and remembering to save money for taxes. Kyle Rice — “I’ve met John several times before, and it amazes me every time the amount of knowledge he has to offer. Taxes as a freelance designer is something that can be very detrimental to your personal expenses, so it great to hear his advice based off of his personal experiences."

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See some of our work

Take a look at projects from all class levels ranging from packaging projects to user experience website interactions.

let's see the work

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"I love that I graduated from the College of Business, and felt very prepared in pre-press and typography. The design program taught me how to think through multiple solutions to a problem and how to work with clients from the start."

Kate Disbro, Haworth, Holland MI

how our program works

Throughout our program students are taught to use a 5 phase process. This guides the students to explore multiple ideas to find the best solution. The process includes multiple steps within each phase, however on a project to project basis, things can adjust, because we know in life not every project is the same.

see why we're different

Design Program