Understanding How Technology Impacts Our Lives
designer: Heawon Oh
Times Square Advertisement
Intriguing advertising campaign in Times Square will entice and attract people to have an interest in the brand. Chloe passes by Times Square and sees the intriguing ads and interest in the brand.
Bus Stop Ad
The interactive ad / interactive contents let people read through featured articles of the magazine while they wait for a bus. While waiting for the bus, Chloe interacts with the kiosk and learns new facts about technologies.
The MTR magazine introduces both positive and negative sides of technology so that users can educate themselves without being biased. Chloe picks up the magazine and reads it.
MTR Mobile App
The MTR mobile app lets users access web articles and member-only content. After reading the article, Chloe wanted to know more about the brand and what they provide. She downloads the app and experiences it.
Subscriber-Only Exclusive Conference
MTR offers exclusive members-only conferences. The conference will let users access and enjoy even more contents and education, such as experiencing the newest tech gadgets and debating with tech industry professionals. Chloe participates in the conference and learns more about technologies.