Unexpected Choices microsite

Design Project Center

Senior project

Spring 2022

Nathan Nye, Mckinley Kreitner

The West Michigan Graphic Design Archives’ exhibition of work was accompanied by an animated website teasing the work.

Crops of exhibition work drew attention by not giving everything away. Layouts mirrored the gridular style of the exhibit walls.

A strong responsive design helped users get to exhibit information on the go.

A shift in background color kept text easier to read in the informational piece following the teaser work.