THURSDAY, APRIL 21, 2PM 6PM

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DESIGN IS

Imitate. Don’t be shy about it. Try and get as close as you can. You’ll never get all the way, and the separation might be truly remarkable.

Bruce Mau / Bruce Mau Design

Branding is storytelling. It’s that simple. And storytelling is always interesting because it’s driven by one question: What happens next?

Brian Collins / COLLINS

I’m often asked for advice on how to become a better graphic designer, and this is my response: “Two things – learn how to do crossword puzzles, and learn how to write.

Chip Kidd / Penguin Random House Book Designer

Modernism, postmodernism, classicism, Bauhaus, and Thomas Jefferson.

Michael Vanderbyl / Vanderbyl Design

It’s design, not strategy, that ignites passion in people. And the magic behind better design and better business is innovation.

Marty Neumeier / The Brand Gap

I am interested in imperfections, quirkiness, insanity, unpredictability.

Tibor Kalman / M&Co

The roots of good design lie in aesthetics: painting, drawing, and architecture, while those of business and market research are in demographics and statistics; aesthetics and business are traditionally incompatible disciplines.

Paul Rand / Logo Designer

What interests me is working in public space. This can involve street signing, trail maps, history walks, exhibits, memorials, monuments, and design of festivities. Working in public space means being engaged in the world; it can shape space, perceptions, and consciousness. There is so much potential here for designers to have a useful and positive effect on the world and simultaneously feel that they are a part of it.

Michael Manwaring / The Office of Michael Manwaring

What makes a good designer?

You own your process, don't leave it to the client to run your process.

@beinghamilton / Universal Mind

Curious, and interested in the world; an instinct for design and design thinking; a great sense of typography; self-motivated; able to communicate clearly to me, fellow employees and to our clients; a willingness to take on any task; relaxed, with a sense of humor.

Mark Randall / Worldstudio

REMEMBERING WHY YOU STARTED.

@emilywatz / Nucraft

In our office we need open minds. People that are willing to try something they've never attempted before. And when it doesn't work, they try again and again.

Sam Eckersley / Rogers Eckersley Design LLC

I look for someone who brings a high level of intelligence and resourcefulness to any project, combined with strong design aesthetics and good drawing skills. They have to be someone I enjoy being with, someone who can make me think and see things in a new way.

Leslie Smolan / The Carbone Smolan Agency (CSA)

There is nothing like a brilliant designer who is humble.

Arem Duplessis / The New York Times Magazine

THE NATURE OF DESIGN REQUIRES ONE TO LEARN NEW THINGS EVERY DAY.

Leslie Smolan / The Carbone Smolan Agency (CSA)

You must design for each medium in a unique way. Every medium has its own pros and cons.

Peter Girardi / Animation Producer

Type is very important.
Type gives a voice to the piece.
I spend a lot of time tweaking and perfecting type.

Ji Lee / Please Enjoy

It is important to use your hands. This is what distinguishes you from a cow or a computer operator.

Paul Rand / Logo Designer

Typography is absolutely essential. The vas majority of the Web is text, and where there's text, there's an opportunity to communicate something with typography. Typography structures the user experience and is essential to every design.

Jason Santa Maria / WIDEOPENSPACES

What qualities are ideal in a recent grad?

Passion for design!

@gwenobrien / Plenty

FRONT END DEVELOPER WITH A DESIGNER TOUCH READY FOR A CHALLENGE.

@justono / Brightly

#1:Resourcefulness. A willingness to figure things out & the confidence to ask for help / clarification when necessary.

@shedoesdesign / She Does Design

Passionate, dedicated, willing to learn & empathetic towards others (especially the people we are designing for!)

@bsonefeld / IBM

Curiosity, resourcefulness, and openness to designing across media, and above all the ability to write!

@corbinprez / Corbin Design

WORK ETHIC AND A SENSE OF HUMOR

@alisonpopp / Ferris State University

Willingness to jump into new projects, desire to continue learning, and a good attitude.

@HaleyAnnHawes / Rapid Development Group

Eagerness, willingness; ‘raw’ because that’s where you can anticipate and dream of someone's potential, this might come in the form of sketchbooks or experimental work; nothing is better than seeing a talent flourish under your watch. ‘Proven’ because you want to see real examples of smart thinking and ability to solve nearly any problem.

Michael J. Walsh / DigitasLBi

GREAT TALENT. GREAT THINKING. GREAT SENSE OF HUMOR. LITTLE EGO.

Noreen Morioka / AdamsMorioka

Intelligence, ideas, self sufficiency, speed and an understanding that design is a service-oriented business and not an art project.

Ethan Trask / Creative at One Kings Lane

Top four: An understanding of typography, the ability to create something out of nothing, a sense of humor, and being able to communicate well verbally and in writing. Not necessarily in that order.

Criswell Lappin / Wellnow Design

Good communication skills.

Gail Anderson / American Graphic Designer

BE NICE. MOST PEOPLE DON'T WANT TO WORK WITH A TALENTED ASSHOLE

Stefan Sagmeister / Sagmeister & Walsh

I look for imagination, a sense of absurd and beautiful, and an interest in words, books, and writers.

Leanne Shapton / Graphic Novelist

The basics have to be there: solid typography, color sensibility, and composition.

Petter Ringbom / Filmmaker & Designer

Be culturally literate, because if you don’t have any understanding of the world you live in and the culture you live in, you’re not going to be able to express anything to anybody else.

Paula Scher / Pentagram

The key to good design is a heaping dose of give a shit topped off by hard work, skill and craft, with a dollop of humor and a sprinkle of compassion and humility

Charles Anderson / AIGA Medalist & 2016 Juror